In August of 2009, Saturdays opened its flagship store in SoHo as New York’s premier downtown surf shop. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits as well fine art and other lifestyle accessories. Today Saturdays designs and produces its own menswear line that has become synonymous with high-quality craftsmanship and traditional style.
The SoHo flagship hosts an up-front espresso bar, which serves their own blend of La Colombe coffee brewed by some of the best baristas in the city. Out back, the fully planted yard acts as a wood-decked sanctuary from the streets.
In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City.